COVID-19 Comms: The Good, The Bad and The Ugly
If I hear the word ‘unprecedented’ one more time I am going to scream, but the coronavirus pandemic truly has…
Communicating in a crisis: lessons from Jacinda Ardern
With an entire nation desperate for answers, clear, cohesive and continuous messaging from the leader is of the utmost importance. A crisis can come…
Should your business outsource its PR?
Many businesses struggle to find the time internally to create newsworthy stories and top quality PR collateral. If your business…
2019: the good, the bad and the ugly
As 2019 comes to a close, Boyd PR brings you the good, the bad and the ugly of all things…
Boyd PR wins Silver at the 2019 Pressie Awards
We are thrilled to announce we won a Silver award at the Commercial Communications Council’s 2019 Pressie Awards! We took…
When bigger isn’t better: a case for boutique PR agencies
When choosing a public relations agency, you might assume that bigger is better. But while size does matter, it’s not…
Boyd PR finalists in the 2019 Pressie Awards
Auckland-based Boyd PR is a finalist in the Commercial Communications Council’s 2019 Pressie Awards in the Best Sponsorship or Media…
The do’s and don’ts of contacting PR agencies: a guide for influencers
Social media influencers are a somewhat controversial topic in the PR world, but in 2019 they’re a necessary part of the toolkit. We’re…
Boyd PR finalists in SABRE Awards Asia-Pacific 2019
Auckland-based Boyd PR has been shortlisted in The Holmes Report’s 2019 SABRE Awards Asia-Pacific in the Australia/ New Zealand and Sponsorship categories for its WOW My Town campaign for Mazda NZ. …
It’s not you, it’s me: how to survive a break-up with a client
Sometimes you see it coming. Other times, you think everything is going great and you’re on your way to living…