Honesty and compassion the keys for companies under stress
For the past 10 weeks, employees across New Zealand have been bombarded with news stories about a looming recession, job…
COVID-19 Comms: The Good, The Bad and The Ugly
If I hear the word ‘unprecedented’ one more time I am going to scream, but the coronavirus pandemic truly has…
Go home, stay home, and keep your distance
You only need to take your dog for a walk or go for a run to know the Prime Minister…
Should your business outsource its PR?
Many businesses struggle to find the time internally to create newsworthy stories and top quality PR collateral. If your business…
2019: the good, the bad and the ugly
As 2019 comes to a close, Boyd PR brings you the good, the bad and the ugly of all things…
When bigger isn’t better: a case for boutique PR agencies
When choosing a public relations agency, you might assume that bigger is better. But while size does matter, it’s not…
The do’s and don’ts of contacting PR agencies: a guide for influencers
Social media influencers are a somewhat controversial topic in the PR world, but in 2019 they’re a necessary part of the toolkit. We’re…
To pay or not to pay, that is the question
As a recent graduate with two internships under my belt, I know all too well the struggle of balancing an…
PR 101: A Business Owner’s Guide to Public Relations
“So, what exactly is PR?” is a question every PR pro is all too familiar with (and dreads at dinner…
BPR’s Predictions for 2019
Happy New Year! Now that we’ve had time to clear our inboxes and the holidays are a distant memory (bring…