Should your business outsource its PR?
Many businesses struggle to find the time internally to create newsworthy stories and top quality PR collateral. If your business…
2019: the good, the bad and the ugly
As 2019 comes to a close, Boyd PR brings you the good, the bad and the ugly of all things…
When bigger isn’t better: a case for boutique PR agencies
When choosing a public relations agency, you might assume that bigger is better. But while size does matter, it’s not…
The do’s and don’ts of contacting PR agencies: a guide for influencers
Social media influencers are a somewhat controversial topic in the PR world, but in 2019 they’re a necessary part of the toolkit. We’re…
To pay or not to pay, that is the question
As a recent graduate with two internships under my belt, I know all too well the struggle of balancing an…
PR 101: A Business Owner’s Guide to Public Relations
“So, what exactly is PR?” is a question every PR pro is all too familiar with (and dreads at dinner…
BPR’s Predictions for 2019
Happy New Year! Now that we’ve had time to clear our inboxes and the holidays are a distant memory (bring…
The Art of Saying Sorry
Sometimes the simplest things are the hardest to say. Like, ‘I love you’. Or, ‘I’m sorry’. Or, ‘Yes, I…
Who’s influencing who?
Influence Noun 1. The capacity to have an effect on the character, development, or behaviour of someone or something, or…
5 Creative Valentine’s Dates As Told By PR Experts
As PR experts, we must push the norm and wow consumers with creative activations so we’re constantly creating ways to…