And that’s a wrap! The 2018 show season of World of WearableArt (WOW) has come to an end and what an incredible journey it has been celebrating 30 years of the phenomenon! We had fun taking a bit of WOW to communities around the country and we hope you did too. Bring on 2019! Garment credits: Firebird, Susan Holmes, New Zealand (2009 World of WearableArt®), Princess Niwareka, Maria Tsopanaki & Dimitri Mavinis, United Kingdom (2016 World of WearableArt®), The Stich Witch, Sarah Seahorse & Luna Aquatica, Victoria University, Australia (2015 World of WearableArt®) #WOW30Years #WOWMyTown #ImaginationDrivesUs
Posted by Mazda NZ on Tuesday, 16 October 2018
WOW My Town is one of the record-breaking number of campaign entries across 46 different categories in the Bulldog PR Awards programme.
The Bulldog PR Awards, organised by Bulldog Reporter, celebrate the best and brightest individuals and companies in corporate communications and public relations. It is the only PR awards program judged exclusively by working journalists.
Boyd PR’s Managing Director John Boyd says the agency is incredibly proud to receive the Silver award.
“It really was a team effort involving BPR, Mazda and WOW, who all worked bloody hard to make WOW My Town such a success. To have this recognised in the 2019 Bulldog PR Awards is a fantastic achievement,” he says.
To celebrate the 30th Anniversary of the World of WearableArt, principal sponsor Mazda NZ drove the first-ever WOW My Town roadshow across New Zealand.
Over ten days, a custom-wrapped Mazda CX-9 and Mazda6 travelled over 1,500kms visiting Auckland, Taupo, Nelson, Christchurch, and Queenstown before ending in Wellington just in time for the opening night of the 2018 WOW Awards Show.
Daily content was generated and shared across Mazda’s social platforms along with an 11-minute film featuring memories from past designers, models and super-fans that was also screened at the WOW hub in Wellington.
It has been a successful month for Boyd PR; the Newmarket agency was the only New Zealand PR agency shortlisted for the PR Awards Asia 2019.
Client: Mazda NZ
Agency: Boyd PR
Managing Director: John Boyd
Project Lead: Amy Taylor
Account Support: Sophie Sager