Many businesses struggle to find the time internally to create newsworthy stories and top quality PR collateral.
If your business wants to increase its brand awareness and share interesting stories about your company, but time and resourcing obstacles are standing in your way, then it may be time to outsource your public relations.
Here are Boyd PR’s top five reasons you should outsource your PR.
- An objective perspective:
Outsourcing your PR brings a fresh perspective when creating content and identifying those gem-like stories that will generate positive media coverage. As an outsider looking in, the PR professional can look objectively at the task at hand and pinpoint qualities about your company which you may not see when you’re working so deeply in it.
PR professionals also have a wealth of knowledge and a broad set of skills which, when used well, becomes a natural extension of the work the core team does.
- Finding the time:
In a busy business where you may be juggling multiple roles across a small team of people, you may struggle to find time to do things like write media releases, create great content, and let everyone know about the great work you are doing.
Let’s face it, with limited resources, time spent writing a media release takes away from other important tasks and a company’s core business.
Outsourcing your PR gives you more time to do the work you’re good at.
- Cost-benefit analysis:
Taking PR services in-house is not just about finding and hiring staff with the right qualifications, it also involves additional costs to your company.
Think additional office space, extra tools and training, and of course budget for their time.
Outsourcing provides access to a greater pool of talent in the PR space at a lower cost.
- Search Engine Optimisation:
Media releases and stories about your fine company are not just an opportunity to spread the good news about what you do, they also serve a secondary purpose in improving a business’s search engine performance.
SEO keywords and requirements are part of a PR person’s bread and butter. When creating content SEO needs are top of mind to ensure a company’s reach and exposure is maximised.
- Network of contacts:
When engaging with a PR agency, your business will have access to a large network of industry and supplier contacts.
PR agencies work with a range of companies and individuals from photographers, videographers, and graphic designers to caterers, event management agencies and florists.
With the experience an agency has working with a variety of suppliers, outsourcing your PR will enable your company to have access to the very best.