To celebrate what a great bunch of clients we have, here are some of BPR’s many highlights of 2016. Have a great Christmas, enjoy your break, and catch you in the New Year.
Skechers CX-9 Nine Second Challenge
BPR were after an engaging way to promote the Brand-New Mazda CX-9 at the Skechers Womens fun run around Auckland’s waterfront. We put out thinking caps on and voila, the CX-9 Nine Second Challenge was born! Women were given the chance to re-live their childhood, jumping in our adult sized ball pit, and in nine seconds’ hunt for specially marked balls to win a range of prizes. The magic selfie machine was also on site snapping up a storm and sharing fun images of the ladies on social media.
Look Good Feel Better On the Move container
Mid-way through the year we helped cancer charity Look Good Feel Better hit the road for four months in a specially modified Royal Wolf container to conduct workshops and classes for people living with the visible effects of cancer. Yes, it was logistically challenging getting a container around more than 20 towns and cities across the country, but the smiles on the participants’ faces made it all worth it – and more.
Juliet To The Rescue
Let’s write a story book for the Northland Rescue Helicopter (NRH) we thought. Our plan? To bring Juliet, Mike and Lima – the rescue services three helicopters – to life in an adventure tale for kids. Our aim? To tell a great yarn and raise some valuable funds for NRH. We certainly achieved the first with the story of Jack, Poppy and Tama heading off to find the Hole In the Rock a hit with the kids at Whangarei Primary School where the book was launched. And as the orders started coming in, the fundraising side starting ticking over too.
If you haven’t already heard, iconic NZ plastic container manufacturer Sistema was sold in New Zealand’s largest private company trade deal since 2012. BPR developed and implemented the communications strategy surrounding the announcement of the sale. This included key stakeholder communications in both USA and NZ and negotiating media interviews in NZ resulting in positive front page coverage in the NZ Herald and stories on all main broadcast channels including One News and 7Sharp.
To help increase awareness of Manuka Health and it products in China, BPR embarked on an ambitious plan to create a list of more than 60 KOLs, bloggers and media with significant followers and then engage them on behalf of Manuka Health. It was a huge success. Not only did we increase awareness of Manuka Health in China via social media, with Weibo followers increasing from 46 to more than 7,200 in just one month, it also encouraged discussion and engagement with bloggers and consumers on an on-going basis. The campaign also helped generate more than one million sales of Manuka Health products during 11/11, the world’s biggest online shopping day in China.
HRV State of Home Survey
For the third annual HRV State of Home Survey, AUT professor Charles Crothers came on board to offer expert opinion and analysis which saw the spread of the results taken to the next level. The first release of findings focused on the plight of renters, which was one of the most topical housing issues of the year, meant widespread coverage of the survey across all media including a comprehensive story on Newshub 6pm.
To encourage Kiwi’s to attend Vivid Sydney, the world’s largest festival of light, BPR focused on highlighting the festival’s threes pillars – light, music and ideas – as well as telling the stories of the kiwi’s involved in the event. These interviews garnered a huge range of mainstream, regional, art and fashion media coverage which, combined with arts and travel stories in the likes of NZ Herald, Sunday Star Times and Metro, resulted in a hugely successful campaign for our client Destination NSW.
Matariki Festival 2016 Launch
This year’s festival was the first to be hosted by Auckland Council in partnership with the 19 mana whenua iwi of Tāmaki Makaurau. So the launch had to have impact – and not just showcase the festival’s programme, but show its intent and direction for the years to come. As Ngāti Paoa was the first iwi to co-host the festival, we commissioned street artists Janine and Charles Williams to create a Matariki and Ngāti Paoa-inspired “rain art” installation which was revealed on Queen Street (outside Britomart) with a karakia on June 9. The event gained widespread media coverage, and the video of the reveal received 70,000 views on the Matariki Facebook and was played on nzherald.co.nz and Maori TV.
It was the year when content was well and truly king. We created fun and engaging video content for a number of clients including holiday season safety videos featuring our Mazda ambassadors, a time lapse of the Look Good Feel Better On the Move container getting modified and ready to hit the road, and an “exploding container” video at the Weetbix Kids Tryathlon for our client Royal Wolf.
This year we wanted to bring popular UK TV presenter George Clarke to NZ. To make it happen we teamed up with NZ’s biggest home improvement and building supplies company Mitre 10. Together we brought George to New Zealand to check out some ‘amazing spaces’ crafted by Kiwis and star in a promotional web series for Mitre 10. The visit was so successful George is heading back in 2017!