Creativity and PR should both fit hand in glove. But how important do PR companies see the value of close-at-hand creative support?
If you ask me, creativity and bold ideas is what PR is all about, so they should be intrinsically linked because without each other they are, in the words of Pink Floyd, “two lost souls swimming in a fish bowl”.
My background is in advertising – you know, that creative bugger industry which, for years has tended to keep its own council while around it a dearth of new media platforms have blossomed with equally exciting creative opportunities.
But this is the age of collaboration where tightly held demarcation zones have blurred, or if you like, merged into a new place where creativity stretches across all communication platforms. And why not? It makes sense – and a no brainer. It’s just another way of looking at adding value for clients.
At BPR we’re a mix of different ages (no spring chicken here) and the avalanche of ideas and thinking that comes out of brainstorm sessions is inspiring.
As the resident “creative” at BPR, apart from providing entertainment for the rest of the team when I vandalise office furniture with a craft knife, it’s my job to bring ideas to life both visually and digitally. It’s all about translating these ideas into images so that the clients can immediately see and understand what we’re on about.
While I know many PR companies use outside creative and digital design agencies, being in-house means I’m part of the glue that binds an idea, a project or an event together. Being in the office, hearing about what all the clients are up to, and being part of a team is invaluable when bringing ideas to life.
Because after all a picture (still) does tell a thousand words.
By Tony McNeight