Social media influencers are a somewhat controversial topic in the PR world, but in 2019 they’re a necessary part of the toolkit. We’re always open to hearing from influencers who are interested in working with our clients. However, we’re starting to lose count of the number of times we’ve been contacted by influencers who don’t seem to know who we are or what we do. With this in mind, here are the do’s and don’ts of how influencers should go about contacting PR agencies.
Do your homework
Research the agency and scope out their client-base (their website and social media are a good place to start). Nothing will make us click delete faster than receiving a generic email that’s obviously been sent to every PR agency you could find on Google. Don’t BCC. Ever.
Don’t beat around the bush
Tell us upfront whether you are willing to collaborate on a contra basis (in exchange for products/ services) or whether you expect to get paid.
Do have a media kit
A media kit is the influencer’s version of a CV. Make sure it includes statistics such as your engagement rate, insights into your audience and examples of your previous work – follower count alone won’t cut it anymore.
Don’t say this
If a media kit is your CV, think of your Instagram DM (or email) like a cover letter. Introduce yourself, tell us how you heard about us and which of our clients you are interested in working with.
Don’t take it personally
There are so many influencers now and unfortunately, we can’t work with everyone. Some clients aren’t interested in working with influencers at all, or they might not think you’re the right fit for their brand. Be polite and we’ll keep you in mind for future opportunities.
If you’re an influencer who’s interested in working with one of our clients, please email us on firstname.lastname@example.org (just keep these tips in mind).