When choosing a public relations agency, you might assume that bigger is better. But while size does matter, it’s not the only factor you should consider when looking for a PR agency that will meet your needs.
Here are Boyd PR’s top reasons why a boutique agency might be better for you.
- The bait and switch
Often when you meet with a large agency the director will wow you with their pitch and ideas, but following this the day to day account work is handled by a junior who you’ve never met.
In a boutique agency, the client is more likely to meet face to face with the person who is carrying out the daily work and get to know them, as well as having access to the director.
- Every account is important
You’re not going to be lost in a sea of clients when dealing with a smaller agency. Every account matters to a boutique agency that often deal with a fewer number of clients than larger agencies.
Smaller agencies can spend more time on each client as well as ensuring all clients receive a personalised and individual approach.
- Long lasting relationships
At a boutique agency the staff turnover tends to be lower, meaning you can build long lasting relationships with your PR team on a more personal level.
Since you’ll most likely be working with the exact team you met in the pitching phase, you will be able to gauge if there will be good working chemistry later on.
- Go with the flow
Unlike larger agencies, boutiques can be agile when it comes to reacting or responding quickly.
Bigger teams of people tend to mean more processes and layers of communication to get through before any action takes place.
- Cost
While boutique agencies tend to be much more specialised than their full-service competitors, at Boyd PR we meet half-way.
Acting as both a specialised boutique and multi-service agency, we provide a range of services without you needing to pay the excessive overheads for access to design, social media and experiential departments.
