How to really annoy a journalist
In PR it’s essential to form good relationships with journalists. It’s definitely essential not to piss them off (we’re sorry…
XTERRA 2016
The Mazda NZ sponsored XTERRA Festival at the beautiful Blue Lakes in Rotorua was the perfect opportunity to showcase the…
We think outside the (big steel) box for Look Good Feel Better
We brought together well-known New Zealand companies, including Mazda, Royal Wolf, BP and Sistema, to create a mobile shipping container…
50 shades of a PR practitioner
In Public Relations we wear many different hats. Every hour is different. We are storytellers, brand managers, event managers, social…
The hitchhikers guide to the PR galaxy
If you’re in PR you’ll be familiar with it. You’re at a relative’s house for Christmas, out on a first…
Coffees and copies: why PR firms should hire an intern (from an ex-intern)
Gone are the days of hunching over a photocopier, running round the corner to get a cup a coffee or…
Who should front for a company in a crisis?
Crisis? What crisis? It won’t happen to our company. That tends to be the head in the sand view of…
A nightmare on event manager street pt 1
There’s a certain type of person who enjoys organising events. They’re generally unflappable, obsessed with lists, and calculating. So pretty…
VW scandal
An interesting take on the Volkswagen scandal – may become a how not to handle a crisis case study!
Boyd PR celebrate Christmas in style
Last week we celebrated another successful year with a boat trip and BBQ. The team got to show off their…