As a law student, diving into a career in PR was unexpected. On my first day of law school, there was an image in my head that I would be in a high-rise corner office one day – just like Harvey Spector.
As the years went on, the more I realised law wasn’t for me. I couldn’t see myself going to work for the next 40 years doing something that didn’t excite me.
I was beginning my final year of the degree, but I wanted to find something I could be passionate about. Something that I could not only see myself doing for the next 40 years, but something I would enjoy doing.
An opportunity presented itself to start an internship at Boyd PR – working in Public Relations. Something which I had no experience or knowledge in, but I thought, why not?
On my first day, there were a lot of nerves about working in an industry I knew very little about.
Thankfully, the team at Boyd have been very supportive and challenged me every day. If you are not challenged in a job, then you’re just going through the motions.
One thing I have learned about PR is that no two days are the same. It isn’t a regular 9-5 job where you turn up, do your thing, and leave. You need to be across what’s going on in the world – not just on social media.
Keeping up with current events makes the job challenging at times because it’s not something my generation normally does – we prefer to put on a TV Show, scroll through Facebook, or watch YouTube.
At law school, you are taught to read, write, and research at a top level, but there was no awareness of what was happening in the world.
We became consumed with knowledge of the past but didn’t take the time to see what is happening around us or what might happen in the future.
I’ve found lawyers and PR professionals have similar skill sets, but they use them differently. Law School teaches your brain to work in a certain way to solve problems but in PR it’s all about storytelling – finding that nugget that showcases the fantastic work our clients do.
Looking back, I don’t regret my law degree one bit – I have learnt how to absorb information and work in an efficient way. The skills from law will always help me develop more quickly and adjust like I have in PR.
Law to PR is not your standard career path, but it has been exciting working at BPR, and I am looking forward to taking on more challenges and continuing to develop my skillset to become the best PR professional I can be.
– Nik Hancock