Based in Shanghai
Boyd Public Relations (BPR) was established in 2002. It provides a full range of public relations services to companies across several different sectors. 75 percent of the company’s clients have been with them for between eight and sixteen years.
In 2016 BPR established its office in Shanghai after it identified a need to provide New Zealand companies with a greater understanding of the Chinese market and how to effectively engage with Chinese consumers.
The BPR team in China and our Auckland-based China specialist have successfully worked with NZ companies to establish a presence in China. They have also assisted Chinese companies to launch in the New Zealand market.
Services provided include; developing and implementing marketing programmes, advertising, public relations, event management, brand ambassador engagement, social media management, content creation and KOL management.
BPR is passionate to assist New Zealand companies to be successful in China and enable a greater number of Chinese people to discover enjoy New Zealand products.