Each year the Mazda Foundation hosts three funding rounds to give Kiwis in need a helping hand, having gifted over $3.6 million back to the community since its inception in 2005.
Boyd PR played a key role in setting up the Mazda Foundation in New Zealand and Managing Director, John Boyd, sits on the board of Trustees.
Following the inception of the Mazda Foundation, each year Boyd PR have been tasked with raising awareness about the funding rounds and about grant recipients.
Each round, BPR liaise with mainstream and regional media, highlighting a few of the key recipients, both community organisations and individuals, to tell their stories and shine a light on the fantastic work they do and can continue to do with the help of the Mazda Foundation.
We also create a high-quality online content piece with a recipient for Mazda’s online channels.
In 2019 alone BPR secured 34 clips on the Mazda Foundation with a combined reach of 3,199,345 and ASR of over $56k. Three high quality videos were shared on Mazda NZ’s Facebook page and the respective recipients’ Facebook pages along with multiple images from each round.
The media programme continues to be rolled out by Boyd PR for each Mazda Foundation grant round.