To help raise awareness of its fundraising event, Pedal 4 Prostate, The Prostate Cancer Foundation needed to spread the word on social media.
Using record holding cyclist, Jim McMurray, and Mazda ambassador, Mad Mike Whiddett, who are both supporters of the event, we scripted and filmed the pair racing in a mad dash around Hampton Downs where Pedal 4 Prostate is being held. The fact Mad Mike was riding the push bike, and Jim was behind the wheel of Mike’s customised ute, made for a hilarious and entertaining video.
The clip was posted on the Mazda NZ, Mad Mike, Jim McMurray and Prostate Cancer Foundation’s Facebook pages, shared over 200 times, and after a week online reached more than 380,000 people.
The video was also maximised in an integrated media campaign which increased visitors to both the Mazda NZ and Pedal 4 Prostate websites.