To launch activLayr, an innovative skin care product using hoki skins, to the NZ market and announce the partnership between Revolution Fibres and Sanford.
We produced a video that told the sustainable science story, as well as demonstrating the production and application process of activLayr.
We used the video, alongside a detailed media release, to share the story with New Zealand media.
Through out the campaign we also positioned the product as a sustainable collaboration between Revolution Fibres and Sanford which resulted in activLayr being exported to Asia.
It resulted in widespread media coverage across consumer, business and news media including Revolution Fibres founder, Iain Hosie, being interviewed and doing a demonstration of the product on Breakfast TV.