New Zealand leader in Sponsorship
Sponsorships are a vital part of any PR and communications strategy, but they need to be carefully thought out and executed. BPR’s team of PR professionals manage our client’s sponsorships – from identifying potential sponsorship opportunities to leveraging activity and creating content that is relevant to the sponsorship.
PR manages Mazda’s charity sponsorships, including the Mazda Foundation community grants programme and Treemendous. As well leveraging a team of ambassadors, we also facilitate the sponsorship of events such as the World Of Wearable Arts (WOW), Xterra, The Lead Foot Festival and The Skechers woman’s 6K.
Look Good Feel Better
BPR brought together well-known New Zealand companies, including Mazda NZ, BP, Sistema and Royal Wolf, to sponsor cancer charity Look Good Feel Better’s On the Move road trip around the New Zealand. We coordinated the 20-centre jaunt which saw the charity travel the country doing workshops in a specially modified shipping container.
We provided our client with the opportunity to sponsor and leverage a number of initiatives including the Canon Oceania Grants and the Canon Media Awards.