Supporting Kiwi’s mental wellbeing

To drive awareness of Sir John Kirwan’s mental wellbeing platform, we created mass awareness of the product through widespread media and social media coverage.

Key to the campaign was encouraging enquiry from corporates about the enterprise version of the platform to assist employees in need.

To continue momentum, we positioned Groov’s Clinical Lead, Fiona Crichton, alongside Sir John as the go-to spokespeople for mental wellbeing.