Keeping fish in the sea, and nets out

We promoted a high-powered collaboration that brought three diverse groups together to fight against bottom trawling in NZ – one chopping board at a time!

Made from old commercial fishing nets and post-consumer packaging and plastics, the kingi board was a partnership between sustainable seafood restaurant kingi, green tech startup CRITICAL, and not-for-profit organisation LegaSea.

We publicised the launch and sale of the chef-grade chopping board to help increase awareness about the impact bottom trawling has on fisheries and marine environments, and to raise funds to enable LegaSea to continue the work it does.