Netsafe
NZ’s new online safety code
We created and executed a world-wide media relations campaign for Netsafe’s launch of the Aotearoa Code of Practice for Online Safety.
Coordinating communications for the world’s largest tech companies – including Meta, Google, Microsoft, and TikTok – the campaign highlighted the industry coming together to protect Kiwis from online harm and to raise awareness of The Code.
120 pieces of coverage (NZ and international)
1.56 billion online readership
8 million TV views