Fever-Tree
Pretty in Pink
Tasked with recruiting a new, young female consumer to the Fever-Tree brand, our strategy to launch its new Wild Raspberry Tonic tapped into the ‘millennial pink’ colour craze, which had a hold on lifestyle and pop culture.
Spanning earned, owned, and a launch event, we worked with recipe developers, food stylists, food photographers, media, mixologists, and influencers to harness the power of pink and hero the new tonic’s wild raspberry ingredient.
The Wild Raspberry Tonic launched as the 4th top-selling product in its range of 13 mixers.
Combined influencer reach 130,100
25 pieces of earned media across food, lifestyle, women’s interest, drinks trade: 1 million reach
Event attended by media, influencers and the who’s who of drinks and hospitality industry
Social media coverage from the event reached 85,000
