100 million luge rides

Woohoo!

100 million luge rides.

With Skyline reaching the major milestone of 100 million luge rides, the iconic Kiwi company wanted to celebrate the smiles, thrills, and “woohoos” that come with every ride.

We developed a strategic, but fun, PR approach to amplify Skyline’s global marketing campaign and tell the stories behind the luge milestone. It was also key for the PR approach to have global appeal to enable it to be rolled out by Skyline teams in its six global locations.

Using the 100 million luge milestone as the hook, we launched a global earned media and content campaign. It highlighted the Skyline business success story, its people, its innovation, and how it partners with local Kiwi companies to take its experiences to the world.

The campaign attracted significant media interest including lead story on Seven Sharp, a business profile in the New Zealand Herald, and interviews on Newstalk ZB’s Mike Hosking Breakfast.