South Australia Tourism Commission
Illuminate Adelaide
With events playing a key role in triggering bookings to South Australia, a new lights festival, Illuminate Adelaide, presented an opportunity to strengthen South Australia’s position as ‘The Festival State’ and show Kiwis what a trip to Adelaide in winter could look like.
To maximise the impact of the famil, we partnered with NZ’s most recognised travel journalists and content creators, Brook Sabin and Radha Enling, to provide two bursts of travel content across online, social, print and video.
Multiple stories stretched across channels and showcased Illuminate as a great reason to visit Adelaide
6 pieces of media coverage, including cover and editorial of NZ’s top national travel magazine
48 social mentions across three channels
3.8 million cumulative reach