South Australia Tourism Commission
More than just a famil
Showcasing the wonder of South Australia with next level travel content was the aim of
a partnership with New Zealand’s most recognised travel journalists and content creators, Brook Sabin and Radha Engling.
Following devastating bushfires in 2019, Brook was briefed to show Kiwis that not only was Kangaroo Island open for business, but the stunning landscape was regenerating, and wildlife was returning.
5 pieces of media coverage
75 social mentions
1.7 million cumulative reach