Te Arawhata
The New Zealand Liberation Museum – Te Arawhata
To launch the opening of The New Zealand Liberation Museum – Te Arawhata in France, we undertook a mass reach media campaign to raise awareness about the story behind the museum, drive donations, and drive bookings.
Our communications approach aligned with the museum’s motto: Kei roto i tō tātou hītori, he oranga mō tatou , Within our history is our future wellbeing
We developed poignant and compelling real-life stories, creating an emotional connection for Kiwis and international visitors with Te Arawhata. This included collaborating with globally recognised Wētā Workshop to highlight the unique visitor experience.
58 pieces of media coverage (NZ and international)
19.2 million total reach
Supported fundraising – increased from $11m to $12m (target $15m)
Increased FB following by 250 followers (in three months)