Developing a brand narrative

As part of Viatris Global Healthcare’s expansion into New Zealand, we developed internal comms and content for the company’s local website.

Key to the project was interviewing the senior leadership team to establish an overall brand narrative that told the company’s story through the eyes of its leaders.

While our approach aligned with global messaging, the tone and content was refined to ensure it would resonate with Kiwis and connect them with Viatris.