Avis’ partnership with the Royal New Zealand Ballet’s season of Swan Lake represented a significant opportunity to demonstrate its support of innovation and excellence in the arts.

To help build brand affinity, dial up awareness and bring the shared values of Avis and the RNZB to life, we developed an integrated PR approach which included a targeted national consumer competition, corporate hospitality across the country, bespoke social media content for Avis’ owned channels and a media hosting experience for Auckland journalists who were driven to and from the venue in Avis EVs.

Working with the Aotea Centre, RNZB and Supreme Group we took inspiration from the setting of Swan Lake and created an eye-catching art piece showcasing a car from the Avis fleet on a shimmering lake. For a stunning social media visual, we photographed RNZB ballet dancer and Avis ambassador, Cadence Barrack on ‘the lake’ generating excitement and anticipation for the performances.