Australasia’s largest shipping container provider, Royal Wolf, are proud to sponsor the Sanitarium Weet-Bix kids Tryathlon this year. For them it is all about supporting a great event that encourages kids to live a healthy life.
From a logistics point of view, four 20-foot Royal Wolf shipping containers provide the Tryathlon’s travelling roadshow a solution for transporting marquees and enough brekkie to feed up to 10,000 people from town to town across the country.
Royal Wolf were looking for a way to leverage this illustration of shipping containers at their most practical and effective use. So, the BPR team got to work.
A quick brainstorm and one talented drone operator later we had produced a short clip highlighting the containers key part in the popular sports events’ set up.
We were also there at the Point England portion of the roadshow, with a three-container large chill-out zone, decked out with bean bags and a container cricket hoarding, complete with a Royal – Wolf mascot running around snapping pics with the kids.
The video got over 200 likes and a bunch of comments and shares on the Royal Wolf Facebook page. This was also a great opportunity to drive customers from their Facebook page to the Royal Wolf Website, where the content was embedded.
On race day over 200 people took pictures with the Royal – Wolf mascot and by pushing them across Royal Wolf’s social channel we successfully increased their engagement and were able to leverage their sponsorship activity to create some fun and effective online content.